SEO, WEBSITE DESIGN AND BRANDING
Kent Flooring
Project
Search Engine Optimisation, Website Design and Branding
Description
Kent flooring had been looking for someone to take over and finish their current website as they were having problems with their current provider. So we took over the project and decided to redesign it from scratch, we made it more commercial appealing to customers, plus educated people on their USPs, and used video content to increase engagement.
We have added all products to the website so customers can choose what type of flooring they want before they enquire, which will speed up conversion and showroom bookings.
Goals
The main goal of the website is to get people to book a visit to the shop so we have set up multiple forms across the website and CTA’s for customers to book their visit, which we are starting to see and increase already for their business.
We have also developed a custom piece of software to organise and automate the process between a possible customer and the business, dramatically increasing the ease on Alloy Fix.
We are currently working on their SEO to make sure they are dominating the market area, we are doing this by using long-tail SEO to gain better quality leads but also using standard Keyword coverage. We will update this after the first year with results and returns.