Blog
Author: Jordan Diver
When someone searches on Google, your meta description is often the first thing they read about your page. It’s that short snippet of text sitting right under your page title in search results. Get it right, and people click through to your website. Get it wrong, and they scroll straight
If you have ever scrolled through Instagram or LinkedIn, you have probably seen carousel posts. These are the swipeable posts that let you flick through multiple images or videos. But do they work better than regular posts? The short answer is yes, and the data proves it. Carousel posts have
Building a successful online store requires more than just uploading products and hoping for sales. Your e-commerce website design plays a crucial role in whether customers trust your business, find what they need, and complete their online purchases. Understanding which features are essential can make the difference between a thriving
If you’ve wondered why your website isn’t at the top of Google straight away, you’re not alone. Understanding how long search engine optimisation takes is one of the most common questions business owners ask. The short answer? It usually takes between 3 to 6 months to start seeing SEO results,
If you run a local business, you need customers who are nearby. That’s where local SEO comes in. Search engine optimisation helps your business show up when people in your local area search for the products or services you offer. Whether someone types “plumber near me” or “best cafe in
Pay-per-click advertising can be a brilliant way to reach new customers, but it’s easy to waste money if you’re not careful. Many businesses make simple mistakes that drain their budget without bringing in results. In this guide, we’ll explore the most common PPC errors and how to avoid them, helping
Choosing where to spend your social media marketing budget can feel overwhelming, especially when platforms like TikTok and Instagram are both competing for your attention. If you’re trying to work out which social platforms give you better value for money, you’re not alone. Let’s break down the costs, benefits, and
When you click on a website link, how long are you willing to wait for it to load? If you’re like most people, probably not very long at all. Studies show that users usually leave a site after about 3 seconds if it hasn’t loaded properly. This isn’t just bad
The Bottom Line: LinkedIn is the clear winner for B2B lead generation, with 89% of B2B marketers using this social media platform to generate leads. But the best social media platform for your business depends on where your target audience spends time and what your sales team needs. If you’re
Getting your marketing emails opened and read can feel tricky. You might write brilliant content, but if it lands at the wrong time, it could get lost in a busy inbox. The good news? There are clear patterns about when UK customers open emails. At Echelon Media, we know that