Blog
Author: Jordan Diver
Building a successful online store requires more than just uploading products and hoping for sales. Your e-commerce website design plays a crucial role in whether customers trust your business, find what they need, and complete their online purchases. Understanding which features are essential can make the difference between a thriving
If you’ve wondered why your website isn’t at the top of Google straight away, you’re not alone. Understanding how long search engine optimisation takes is one of the most common questions business owners ask. The short answer? It usually takes between 3 to 6 months to start seeing SEO results,
If you run a local business, you need customers who are nearby. That’s where local SEO comes in. Search engine optimisation helps your business show up when people in your local area search for the products or services you offer. Whether someone types “plumber near me” or “best cafe in
Pay-per-click advertising can be a brilliant way to reach new customers, but it’s easy to waste money if you’re not careful. Many businesses make simple mistakes that drain their budget without bringing in results. In this guide, we’ll explore the most common PPC errors and how to avoid them, helping
Choosing where to spend your social media marketing budget can feel overwhelming, especially when platforms like TikTok and Instagram are both competing for your attention. If you’re trying to work out which social platforms give you better value for money, you’re not alone. Let’s break down the costs, benefits, and
When you click on a website link, how long are you willing to wait for it to load? If you’re like most people, probably not very long at all. Studies show that users usually leave a site after about 3 seconds if it hasn’t loaded properly. This isn’t just bad
The Bottom Line: LinkedIn is the clear winner for B2B lead generation, with 89% of B2B marketers using this social media platform to generate leads. But the best social media platform for your business depends on where your target audience spends time and what your sales team needs. If you’re
Getting your marketing emails opened and read can feel tricky. You might write brilliant content, but if it lands at the wrong time, it could get lost in a busy inbox. The good news? There are clear patterns about when UK customers open emails. At Echelon Media, we know that
If you’ve just started working on your website’s search engine optimisation (SEO), you’re probably wondering when you’ll see results from SEO efforts. It’s one of the most common questions we get at Echelon Media, and the answer isn’t as simple as you might hope. Here’s the truth: Getting results from
Starting a business is exciting, but it can feel overwhelming when you’re creating your business plan and thinking about marketing. You’ve probably heard about SEO and PPC, but which one should small business owners focus on first? This is one of the most common questions we get at Echelon Media