AI search optimization
AI SEO
agency
Looking to get mentioned? We're here to help!
Echelon Media is an AI SEO agency that helps businesses get found and recommended in AI search tools such as ChatGPT, Google AI Overviews, Google AI Mode and Perplexity. More people now ask these tools direct questions, such as “who is the best builder near me?”, and get a short answer that names only a few businesses. Our job is to make sure yours is one of them.
AI SEO, also called generative engine optimization (GEO), is not a replacement for SEO. Google’s AI features are built on its normal search results, so strong traditional SEO is the foundation. On top of that, we make your content clear and easy to quote, strengthen the signals that show you are a real, trusted business, and build mentions of your brand on the sites AI tools rely on.
We are based in Tiptree, Essex, and work with businesses across the UK.
12.83%
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ORGANIC VISIBILITY
32%
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ORGANIC TRAFFIC
110%
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ORGANIC ENQUIRIES
10.12%
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ORGANIC VISIBILITY
9.59%
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ORGANIC VISIBILITY
101%
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ORGANIC TRAFFIC
Why AI SEO matters right now?
When someone asks an AI tool for a recommendation, there is no page two. The answer names a handful of businesses, and the rest are invisible. Ofcom’s Online Nation research tracks how people in the UK are using AI tools online.
The problem? Good Google rankings do not guarantee you will be mentioned in AI answers. AI tools favour content that answers questions directly, comes from a business they can verify, and is backed up by mentions on other trusted sites.
The opportunity? The work that helps you appear in AI answers, such as clear pages, strong reviews and accurate business details, also helps your normal Google rankings, so none of it is wasted. Starting now means you build that trust before your competitors do.
| Traditional SEO only | SEO plus AI SEO | |—|—| | Aims for a high ranking position | Aims to be named in the answer as well | | Keywords and pages | Questions, answers and clear facts | | Links to your website | Links plus mentions of your brand across the web | | Rankings report | Rankings plus checks of what AI tools say about you |
ai seo
What's Included?
AI Visibility Audit
We test the questions your customers ask in ChatGPT, Google AI Overviews, Perplexity and other tools, and record whether your business is mentioned, what is said and who is named instead. You get a clear picture of where you stand.
Content for AI Citation
We rewrite key pages so each section answers one question clearly in the first few lines, with headings that match how people ask. Clear, factual content is easier for AI tools to quote and easier for customers to read.
E-E-A-T Enhancement
Experience, expertise, authoritativeness and trust matter to both Google and AI tools. We add author details, real case studies, accurate business information and reviews that show you are a genuine business.
Schema Markup & Structured Data
Structured data tells search engines exactly who you are, what you offer and where you work. We add the right schema to your pages so your business details are clear and consistent.
Brand Mention building
AI tools learn about businesses from across the web, not just from your own site. We build accurate mentions in trusted directories, industry sites, local press and review platforms.
Performance Tracking & Reporting
Each month we re-test your key questions across AI tools, track your Google rankings and report on mentions, traffic and enquiries, in plain English.
FAQ
Frequently Asked questions
AI SEO, also called generative engine optimization (GEO), is the work of helping your business get mentioned in answers from AI tools such as ChatGPT, Google AI Overviews and Perplexity. It builds on traditional SEO with clear, quotable content, strong trust signals and mentions of your brand across the web.
Traditional SEO aims to rank your pages in the search results. AI SEO aims to have your business named inside AI-generated answers. They share the same foundations: good content, a well-built website and a trusted reputation. That is why we always run them together.
Ask how they test your visibility in AI tools, what they will change on your website, and how they report results. Be wary of anyone who promises guaranteed mentions or relies on special files or tricks. A good agency builds on solid SEO and is honest about what it can control.
It varies. Some changes, such as clearer pages and accurate business details, can be picked up within weeks. Building enough trust to be recommended regularly takes longer, often several months, in the same way as traditional SEO.
Yes. Clear structure, helpful answers, strong reviews and accurate business details help your normal Google rankings as well as your visibility in AI answers.
We test and optimize for the main AI search tools, including ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot and Gemini. We add new tools as people start to use them.
Be the Recommendation, Not Just a Result
When a customer asks an AI tool for the best business near them, you either get named or you do not. We help you become one of the names.
Higher Quality Enquiries
People who find you through an AI answer have already asked a specific question and been pointed to you. They arrive knowing what they want.
Future-Proof Your Marketing
Search is changing. Building trust with AI tools now protects your visibility as more people use them to choose a business.
Complement Your Existing SEO
AI SEO builds on traditional SEO rather than replacing it. Every improvement helps you in both Google and AI answers.
Why AI SEO might be for your business?
If your customers research before they buy, they are likely to ask an AI tool at some point. When they ask for the best flooring company in Essex or a reliable concrete supplier near them, the businesses with clear websites, strong reviews and a trusted reputation are the ones that get named.
Echelon Media brings the same results-driven approach we use for SEO in Essex, PPC and web design. Our SEO case studies include a 547% increase in organic users for Integrity Gas and a 245% increase for VIP Shutters. If you want to know what AI tools say about your business today, book a chat and we will check for you. For more background, read our guide to AI search.
Reviews
What our clients have to say
Blog
The blog.
Short answer: To choose the right digital marketing agency for a small business, check seven things: real results for businesses like yours, knowledge of your area, the services you actually need, a clear way of measuring success, plain explanations, genuine reviews, and a fair contract. Compare two or three agencies,
Google search is changing. AI search is changing it even faster. People are no longer only searching for businesses by typing a few keywords into Google. They are asking AI tools complete questions such as: “Who are the best builders in Essex?” “Which SEO agency is best for a small