marketing for dentists
Dental
marketing
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HOW CAN WE HELP
Dental marketing helps your practice fill the chair with the treatments you want to grow, such as implants, Invisalign, whitening and general private care. Echelon Media works with private and mixed practices and aesthetic clinics to bring in new patient enquiries through local search, Google Ads, a website that converts and social media.
Patients choose a dentist carefully. They search Google, compare reviews, look at your team and check your prices before they book. We make sure your practice shows up for those searches and that your website answers their questions clearly, so more visitors book a consultation.
WHY US
We have done this before. For Tomas Clinic, a dental and cosmetic practice, our SEO and conversion work led to a 166% increase in organic users and a 300% increase in conversions.
We also know the rules. Dental advertising must be accurate, honest and in line with GDC guidance on advertising. We write copy that informs patients without promising results, and we make sure the details the GDC expects, such as registration numbers, are on your website.
dental marketing
How we do it?
dental SEO
We help your practice rank for the treatments you want more of, in the areas your patients come from. Each key treatment gets its own page that explains what it involves, who it suits and how to book a consultation.
- Treatment keyword research
- A page for each key treatment
- Competitor practice checks
- Monthly ranking reports
local SEO
Most patients look for a dentist near them. We improve your Google Business Profile for each practice, keep your details consistent across listings, and help you collect genuine reviews after appointments.
- Google Business Profile for each site
- Treatment categories and photos
- Review requests and replies
- Consistent listings
Google Ads for dentists
Google Ads can bring treatment enquiries quickly, especially for high-value private treatments. We build campaigns around each treatment, send clicks to matching landing pages, and track every call and form.
- Campaigns for each treatment
- Treatment landing pages
- Call and form tracking
- Monthly cost per enquiry
dentist website design
Your website is where patients decide whether to book. We design practice websites with clear treatment pages, team profiles, fee information and booking or enquiry forms on every page, built on WordPress so your team can update them.
- Treatment and fee pages
- Team profiles with GDC numbers
- Online enquiry and booking forms
- Fast, mobile-friendly pages
dental social media
Social media lets patients meet your team before they visit. We plan and create posts about your practice, your team and patient education, keeping every post in line with advertising rules.
- Content planning
- Team and practice photos
- Patient education posts
- Paid social campaigns
conversion rate optimization
More visitors only helps if they book. We test calls to action, forms and page layouts to turn more visitors into consultation requests. This was a key part of our work for Tomas Clinic.
- Clear calls to action
- Shorter enquiry forms
- A/B testing
- Booking journey reviews
proven track record
Our work for Tomas Clinic, a dental and cosmetic practice, led to a 166% increase in organic users and a 300% increase in conversions.
Experienced team
Our team has twenty years of experience in design and brand creation. Your practice is handled by people who understand healthcare marketing rules.
bespoke strategies
A practice focused on implants needs a different plan from one growing its family dentistry. We build the plan around your treatments and goals.
Transparent reports
Each month you see your rankings, ad spend, cost per enquiry and how many consultation requests came from each channel.
Why choose echelon?
Echelon Media is a family-run, full-service agency, named Best Family Run Business 2024 by Business Awards UK. Your SEO, ads, website and social media are run by one team, so every channel points patients to the same place. See our core SEO in Essex and PPC in Essex services for more detail.
Attract more of the right patients
Dental marketing works best when every channel supports the others. A patient might see your practice on Instagram, search for “dental implants near me” a week later, read your reviews, and then book through your website. If any step is weak, you lose them.
We start by finding out which treatments matter most to your practice and where your new patients come from today. Then we fix the basics: your Google Business Profile, your treatment pages and your enquiry forms. Once those are working, we add Google Ads for fast enquiries and SEO for long-term growth, with social media to build trust in your team.
Your website needs to carry the GDC details patients and regulators expect, such as your team’s qualifications and registration numbers, and make clear whether you are an NHS, mixed or private practice. Our website design team builds this in from the start.
FAQ
Frequently Asked questions
Dental marketing is how a practice attracts new patients and keeps existing ones coming back. It usually includes local SEO, Google Ads, a practice website, reviews and social media. Good dental marketing focuses on the treatments a practice wants to grow and follows GDC advertising guidance.
Most private patients start with a Google search for a treatment near them. Ranking for those searches, showing strong reviews and having clear treatment and fee pages are the foundations. Google Ads can add enquiries quickly for high-value treatments while SEO builds up.
Yes. The GDC expects dental advertising to be accurate, honest and not misleading, and the CAP Code applies to all UK ads. That means no promises of results, clear information about fees and treatments, and team registration details on your website.
SEO usually takes 3 to 6 months to show clear results. Your Google Business Profile and treatment pages often improve first. Google Ads can bring enquiries in the meantime.
Yes. We work with aesthetic and cosmetic clinics as well as dental practices. The same approach applies: treatment pages, local SEO, reviews, ads and social media, all written to follow advertising rules for health and beauty treatments.
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