Base Concrete

base concrete

Base Concrete

Pushing the boundaries of digital marketing in the concrete industry.

Echelon’s collaboration with Base Concrete stands as a testament to the transformative power of integrated digital marketing strategies. Our approach not only achieved unprecedented growth in the short term but also set the stage for sustained success and market dominance.

Base Screenshot Mockup

background.

Base Concrete, a company specialising in high-quality concrete solutions, faced challenges in expanding their digital footprint and generating leads. They approached Echelon with the goal of revolutionising their online presence to drive business growth.

objectives.

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WhatsApp Image 2023 09 11 at 15.11.17

the base concrete menu.

seo

Advanced Keyword Strategy
Developed a sophisticated keyword plan targeting highly specific and high-traffic terms related to the concrete industry.

Content Optimisation and Expansion
Revamped website content to be rich, engaging, and SEO-friendly, emphasising Base Concrete’s unique selling propositions.

Technical SEO Overhaul
Enhanced website infrastructure for optimal performance, improving loading times, mobile responsiveness, and user experience.

ppc

Comprehensive Ad Campaigns
Designed and managed extensive PPC campaigns, targeting both broad and niche segments to maximise reach and impact.

Continuous Performance Monitoring
Employed rigorous tracking and analysis for real-time campaign adjustments, ensuring maximum ROI.

Landing Page Optimisation
Crafted multiple landing pages tailored to different ad campaigns, optimising each for peak conversion performance.

website design

Innovative and Engaging Design
Transformed the website into a modern, user-friendly platform, reflecting Base Concrete’s brand identity and industry leadership.

Interactive Elements and Visuals
Integrated interactive features and compelling visuals to showcase Base Concrete’s products and services attractively.

Cross-Platform Compatibility
Ensured a seamless experience across various devices, catering to a diverse online audience.

results.

3486%
Increase In Organic Users.

Our targeted SEO efforts led to a massive surge in organic traffic, vastly expanding Base Concrete’s digital reach.

2087%
Increase In conversions.

The combination of an optimised website and impactful PPC campaigns led to an exponential rise in client conversions.

2%
Increase In visibility.

This growth, in a saturated market, indicates a significant enhancement in brand recognition and market authority.

4x
Company Revenue.

The culmination of our strategies quadrupled Base Concrete's revenue, evidencing the power of effective digital marketing.

future plans.

We are committed to continuously adapting and advancing Base Concrete’s SEO and content strategies to reflect evolving market trends and updates from search engines. Our focus includes refining their PPC campaigns to target emerging market segments and leverage untapped opportunities, ensuring optimal return on investment. We regularly update their website with the latest design trends and technological advancements to maintain a fresh and engaging user experience. By employing advanced analytics, we gain profound insights into user behaviour, enabling us to refine marketing strategies for more targeted outreach. Furthermore, we explore new digital marketing avenues, such as social media initiatives and influencer collaborations, to expand Base Concrete’s reach and influence within the industry.

Project Details

Echelon Media
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