GEO agency: get your business recommended by AI

GEO stands for generative engine optimization. It is the work of helping your business get named, described correctly and recommended when people ask AI tools such as ChatGPT, Google AI Overviews, Google AI Mode and Perplexity a question, instead of just appearing as a blue link in a normal search result. You will also see it called AI SEO, AEO (answer engine optimization) or LLM optimization. They all mean roughly the same thing.

More people now ask AI tools direct questions, such as “who is the best builder near me?”, and get a short answer that names only a few businesses. Our job is to make sure yours is one of them.

We are based in Tiptree, Essex, and work with businesses across the UK.

Traditional SEO aims to rank your website in the list of search results. GEO aims to get your business named inside the answer itself, where there often is not a list at all. Google’s own guidance is that its AI features are built on its normal search results, so GEO is not a separate discipline that replaces SEO. It is extra work on top.

Ofcom’s Online Nation research tracks how people in the UK are using AI tools online, if you want to see the wider picture.

1. AI visibility audit. We test the questions your customers actually ask and record where you stand today.

2. Fix the foundations. Entity consistency, schema markup and making sure AI crawlers such as OAI-SearchBot and PerplexityBot can actually reach your site.

3. Rewrite for citability. Clear, direct answers on the pages that matter most.

4. Build mentions. Reviews, directories, local press and other trusted sites that AI tools rely on.

5. Track and report, every month. We re-test the same questions and tell you honestly what has changed.

GEO suits businesses whose customers research and compare before they buy: trades, professional services (solicitors, accountants), healthcare, and local businesses across Essex, London and the rest of the UK. If your customers ever ask “who is the best [your trade] near me?” into Google, ChatGPT or Siri before calling someone, GEO is relevant to you. We still handle “AI SEO” work for clients who know us by that name; GEO and AI SEO describe the same service.

Some changes, such as clearer pages and accurate business details, can be picked up by AI tools within weeks. Building enough trust and enough mentions across the web to be recommended regularly takes longer, often several months, in the same way as traditional SEO.

We cannot guarantee you will be named in any specific AI answer. No agency can, because none of the AI providers publish their exact selection process, and the position of your business can change from one query to the next. What we can guarantee is that we will test honestly, tell you what we find, and only report AI mentions we have actually checked for ourselves.

We do not publish a fixed price for GEO work, in the same way we do not publish one for SEO. The right programme depends on how many AI platforms and locations you want checked and how much work your current website needs. Get in touch for a quote.