Videobooths360
VideoBooths360
stretching the bounds of traditional digital marketing .
This case study demonstrates Echelon’s ability to significantly transform and propel an online business like VideoBooths360 towards remarkable growth and digital prominence. Using a multi channel approach that ecompasses SEO, conversion rate optimisation (cro), web design, and pay per click advertising.
background.
VideoBooths360, a company specialising in interactive video booth solutions, approached Echelon with the goal of expanding their digital presence, enhancing user experience, and increasing sales through their website.
objectives.
- improve Organic Traffic: Significantly increase organic user traffic to the VideoBooths360 website.
- increase Conversion Rates: Achieve a substantial rise in the conversion rate of website visitors to customers.
- boost Online Visibility: Enhance the online visibility of VideoBooths360 in a competitive market.
the videobooths360 menu.
seo
Keyword Strategy and Optimisation
Implemented a robust keyword strategy to align with high-traffic, relevant search queries specific to the video booth industry.
Content Development
Developed engaging, SEO-friendly content to attract and retain a targeted audience.
Technical SEO Enhancements
Improved website loading speed, mobile responsiveness, and overall site architecture for better search engine ranking.
cro
User Experience Redesign
Overhauled the website layout to offer an intuitive and seamless user journey, significantly reducing bounce rates.
CTA and Funnel Optimisation
Refined calls-to-action and streamlined the conversion funnel for better user engagement and conversion efficiency.
Performance Testing
Employed A/B testing to continuously optimise web pages for higher conversions.
ppc
Targeted Ad Campaigns
Launched and managed PPC campaigns focusing on high-intent keywords and demographics to drive quality traffic.
Conversion Tracking and Optimisation
Continuously monitored and optimised ad performance for maximum ROI.
Landing Page Optimisation
Developed and tested various landing pages to complement PPC campaigns, focusing on conversion rate improvement.
website design
Brand-Centric Design
Revamped the website with a focus on brand aesthetics, user-friendliness, and interactive elements to showcase VideoBooths360’s offerings.
Responsive Design Implementation
Ensured a seamless experience across all devices, catering to a diverse user base.
results.
267%
Increase In Organic Users.
Our SEO strategies dramatically increased organic traffic, indicating successful market penetration.
566%
Increase In conversions.
Enhanced CRO and effective PPC campaigns led to an unprecedented rise in conversions.
1%
Increase In visibility.
This growth in visibility, while modest, is crucial in a niche and competitive market, highlighting improved brand recognition.
future plans.
at Echelon we are dedicated to building on these successes through several strategic initiatives. We implement advanced SEO tactics, continuously evolving our practices to maintain and increase organic search dominance. Our focus on dynamic CRO and UX/UI updates ensures we refine user experiences and conversion paths to adapt to evolving user behaviours and preferences effectively. Leveraging data-driven insights, we expand and optimise PPC campaigns to achieve broader reach and higher conversion rates. Additionally, we prioritise ongoing website innovation, ensuring it remains at the forefront of design and functionality trends to maintain a competitive edge in the market.
Project Details
- Services Offered
- SEO
- CRO
- PPC
- Website Design
- Client Name
- VideoBooths360
- Sector
- Media & Events