echelon.

kentfloorin

Kent flooring

Kent Flooring

Expanding the limits of digital marketing in the flooring industry.

Kent flooring had been looking for someone to take over and finish their current website as they were having problems with their current provider. So we took over the project and decided to redesign it from scratch, we made it more commercial appealing to customers, plus educated people on their USPs, and used video content to increase engagement.

We have added all products to the website so customers can choose what type of flooring they want before they enquire, which will speed up conversion and showroom bookings.

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The main goal of the website is to get people to book a visit to the showroom so we have set up multiple forms across the website and CTA’s for customers to book their visit, which we are starting to see and increase already for their business.

We have also got our videography partners in to create powerful content to give insight into how the business is run and the quality of the work produced, but also show the amazing people that make the company tick.

We are currently working on their SEO to make sure they are dominating the market area, we are doing this by using long-tail SEO to gain better quality leads but also using standard Keyword coverage. We will update this after the first year with results and returns.

Project Details

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