If you have ever scrolled through Instagram or LinkedIn, you have probably seen carousel posts. These are the swipeable posts that let you flick through multiple images or videos. But do they work better than regular posts? The short answer is yes, and the data proves it.
Carousel posts have become one of the most powerful tools in social media marketing. They grab attention, keep your target audience engaged longer, and tell stories that single images cannot.
What Are Carousel Posts?
A carousel post is a type of social media content that contains multiple slides. Users can swipe left (or right on some platforms) to see more images or videos within the same post. Instagram allows up to 20 slides per carousel, whilst LinkedIn and Facebook also support this format on their social media platforms.
Think of it like a mini slideshow. Instead of posting ten separate images, you bundle them into one post that people browse at their own pace. This makes content creation more efficient and keeps your social channels looking clean.
The Numbers Behind Carousel Performance
Research consistently shows that carousel posts outperform other content types. Any effective social media marketing strategy should consider these numbers:
| Post Type | Average Engagement Rate |
|---|---|
| Carousel Posts | 1.92% |
| Image Posts | 1.74% |
| Video Posts | 1.45% |
Carousel posts achieve nearly 2% engagement on average, compared to 1.74% for images and 1.45% for videos. That might seem small, but across thousands of followers, it adds up quickly.
Studies show that carousels receive 1.4 times more reach than regular posts. Additionally, carousel posts are saved twice as often as single-image posts, signalling to the algorithm that your social media content is valuable.
Why Do Carousel Posts Work So Well?
Several factors explain why carousels perform better. Understanding these benefits of social media marketing with carousels helps you make smarter choices.
They keep people engaged longer. When someone swipes through your carousel, they spend more time on your post. Social networks notice this and reward posts that hold attention.
They encourage interaction. The simple act of swiping counts as engagement. Every swipe tells the algorithm that your content is worth exploring, boosting visibility across each social media channel.
They tell complete stories. A single image can only convey so much. Carousels let you break down complex ideas or guide your target audience through step-by-step processes.
They offer flexibility. You can mix images and videos within the same carousel. Research shows mixed formats achieve the highest engagement rates at around 2.33%.
Best Practices for Creating Carousel Posts
Getting the most from carousel posts requires thought and planning. A solid content strategy makes all the difference when creating engaging posts.
Use all available slides. Carousels using all 10 slides tend to have higher engagement rates. Aim for at least 5-7 slides to tell a complete story.
Make your first slide count. The opening image needs to stop people scrolling. Use bold text or striking visuals that make viewers want more.
Include a call to action. Adding “swipe left” to your caption can increase engagement from 1.83% to 2%. Only about 5% of carousel posts include this simple instruction.
Keep your branding consistent. Use the same fonts, colours, and visual style throughout. This helps people recognise your content across different social media platforms.
End with purpose. Your final slide should include a clear next step. Every social media manager knows that strong endings drive results.
Which Platforms Work Best for Carousels?
Carousels perform well across multiple social media platforms, though each has its own strengths.
Instagram remains the most popular platform for carousel content. The format works perfectly for product showcases, tutorials, and educational content as part of your digital marketing efforts.
LinkedIn uses carousels effectively for professional content like step-by-step guides.
Facebook supports carousels in both organic posts and advertisements, making them cost-effective for e-commerce.
TikTok recently introduced photo carousels, allowing up to 35 images in sequence.
Are Carousels Right for Your Business?
Carousel posts work for almost any business type. They are effective for sharing product ranges, explaining services, and building brand awareness through professional social media marketing. Including carousels in your social media marketing plan helps you meet your business goals.
Carousels do require more effort than single-image posts. You need to plan the content flow and design multiple slides. The extra work pays off in better engagement and reach.
If you are starting with social media marketing, carousels offer an excellent way to stand out. They should be a key part of creating content that connects.
FAQs
How many slides should I include in a carousel post?
Carousels with 8-10 slides tend to perform best, though even 5-7 slides can achieve strong results. The key is ensuring each slide adds value rather than padding out your content.
Do carousel posts work better than video content?
On average, carousel posts achieve higher engagement rates than standard video posts. Carousels average 1.92% engagement compared to 1.45% for videos. Mixed-media carousels can reach up to 2.33% engagement.
What type of content works best in carousel format?
Educational content, tutorials, before-and-after comparisons, and product showcases all perform well. The format suits any social media content that benefits from being broken into digestible chunks.
How can I learn more about becoming a social media manager?
The National Careers Service provides detailed information about becoming a social media manager, including qualifications needed and career progression opportunities in the UK.
