Cardinalis Concrete
Cardinalis Concrete
Building online authority in the concrete and aggregates sector
Echelon’s expertise in SEO and Website Design has not only led to significant improvements for Cardinalis Concrete in the short term but has also laid a solid foundation for sustained digital growth and highly improved conversions.
background.
Cardinalis Concrete is an expert supplier in the provision and delivery of volumetric concrete mixing services, aggregates, and grab hire and muck away services. With over a decade of experience in the industry, Cardinalis Concrete has established a strong reputation for reliability and quality.
objectives.
- Grow local market dominance: They want to be the go-to concrete supplier across Cambridgeshire, Suffolk, Norfolk, Hertfordshire, and Essex. They've got location pages targeting specific towns, so expanding their reach and visibility in each of those areas is a big priority.
- Drive more qualified enquiries: The whole site is geared around conversion. Quote request forms on every page, callback popups, a concrete calculator tool, and strong CTAs throughout. They want people landing on the site and getting in touch, not just browsing.
- Attract both domestic and commercial customers: Their content targets homeowners doing driveways and patios alongside commercial developers and agricultural projects. They want a broad customer base across all three sectors..
The Cardinalis Concrete menu.
seo
Dedicated Service Pages Built individual, optimised pages for concrete delivery, concrete pumping, aggregate supply, and grab hire—ensuring each service is properly detailed and targeting relevant search terms.
Local SEO Focus Structured the site to capture local search traffic and establish Cardinalis as the go-to supplier in their area.
Technical SEO Foundations Implemented best practices for site speed, mobile responsiveness, and crawlability to support long-term search performance.
website design
Integrated Quote Request Form Built a streamlined enquiry form to make it easy for visitors to request quotes and convert into leads.
Concrete Calculator Tool Created a custom calculator allowing visitors to estimate the amount of concrete needed for their project, adding genuine value and keeping users engaged on site.
Responsive Design for All Devices Optimised the website for seamless performance across desktop, tablet, and mobile.
results.
35.84%
Increase in organic visibility
This notable increase in organic visibility within the volumetric concrete supply and delivery sector underscores a successful enhancement in brand recognition and authority
104.5%
increase in key conversions
The optimised website content and targeted service pages contributed to a meaningful increase in key conversions, with more builders, contractors, and homeowners reaching out for concrete delivery and aggregate supply services.
61.97%
Increase In organic Traffic.
Organic traffic to the Cardinalis Concrete website has experienced consistent growth, reflecting a strengthened online presence within the volumetric concrete supply and delivery sector.
Project Details
- Client Name
- Cardinalis Concrete
- Services Offered
- SEO & WEBSITE
- Sector
- Concrete