seo for solicitors
Law Firm
SEO
More enquiries for the work you want. Not just more visits.
Law firm SEO helps people find your firm when they need a solicitor, and helps them choose you. Most people looking for legal help search Google first, often for a specific service and a place: conveyancing in a town, a family solicitor nearby, or a will writing service. The firms at the top of those results get the first calls.
Echelon Media helps solicitors and law firms win more enquiries for each practice area. We build a strong page for every service you offer, improve each office’s Google Business Profile, and write helpful content that answers clients’ questions in plain English. Every legal page is checked by your team before it goes live, because accuracy matters.
We also make sure your website meets the SRA’s transparency rules, with clear price and service pages for areas such as conveyancing and probate. These pages help clients compare firms, and they give Google more useful content to rank.
12.83%
INCREASE
ORGANIC VISIBILITY
32%
INCREASE
ORGANIC TRAFFIC
110%
INCREASE
ORGANIC ENQUIRIES
10.12%
INCREASE
ORGANIC VISIBILITY
9.59%
INCREASE
ORGANIC VISIBILITY
101%
INCREASE
ORGANIC TRAFFIC
legal seo
How we do it?
practice area keywords
We research the searches behind each practice area you offer, from conveyancing and wills to family and employment law. We prioritize the areas that bring your firm the most valuable work.
- Searches for each practice area
- Town and "near me" searches
- Competitor firm checks
- Monthly ranking reports
practice area pages
Each service gets its own page that explains what you do, who it is for, the key stages and how to get in touch. Clear headings and FAQs help both clients and Google understand the page.
- One page per service
- Key stages and timescales
- FAQs for each service
- Clear enquiry routes
SRA price pages
The SRA’s guidance on transparency in price and service requires price and service information for certain services, such as residential conveyancing and uncontested probate. We help you present this clearly, which builds trust and gives your site useful, rankable pages.
- Price and service pages
- What is and is not included
- Team experience and qualifications
- Easy to find from every page
helpful legal content
We write guides that answer the questions clients ask before they instruct a solicitor. Every guide is sent to your team for legal review before it is published, and shows who checked it.
- Client guides and FAQs
- Solicitor review before publishing
- Author and reviewer details
- Regular content updates
link building
Links from trusted sites tell Google your firm is credible. We focus on local and professional sources: local business groups, community sponsorships, legal directories and local press.
- Legal and local directories
- Community and sponsorship links
- Local press opportunities
- Link monitoring
Local seo
Each office needs its own Google Business Profile with the right categories, opening hours and reviews. We set these up, keep your details consistent across listings and help you ask clients for genuine reviews.
- A profile for each office
- Office pages on your website
- Review requests and replies
- Consistent business listings
FAQ
Frequently Asked questions
Law firm SEO is the work of helping a solicitors’ firm rank higher in Google for the legal services it offers. It covers practice area pages, local SEO for each office, reviews, helpful legal content and links. The aim is more enquiries for the type of work the firm wants.
SEO usually takes 3 to 6 months to show clear results. Local searches for a specific service, such as conveyancing in your town, often improve first. Competitive areas such as personal injury can take much longer.
Yes. If you offer services such as residential conveyancing or uncontested probate, the SRA requires you to publish price and service information on your website. You must also display the SRA clickable logo. We help you present this information clearly so it is easy for clients to find.
Our team writes the content in plain English, based on information from your firm. Every legal page is then checked by one of your solicitors before it goes live. We do not give legal advice, and your firm stays responsible for the accuracy of what is published.
Yes. We design law firm websites on WordPress with practice area pages, team profiles, price pages and clear enquiry forms. See our website design service for more detail.
proven track record
Our SEO case studies show strong results for local service businesses. VIP Shutters saw a 245% increase in organic users after our SEO and website work.
Experienced team
Our team has twenty years of experience in design and brand creation, and we keep up with how Google treats legal and other high-trust content.
bespoke strategies
A high-street conveyancing firm and a specialist employment practice need different plans. We build yours around your practice areas and offices.
Transparent reports
Every month you see rankings and enquiries for each practice area, so partners can see what SEO brings in.
Why choose echelon?
Echelon Media is a family-run, full-service agency, named Best Family Run Business 2024 by Business Awards UK. We explain our work in plain English and send every legal page to your team for review. If you need enquiries quickly while SEO builds, our PPC team can run Google Ads for your key practice areas. Smaller firms may also like our small business SEO service, and you can read more about our core SEO in Essex.
Reviews
What our clients have to say
Blog
The blog.
Short answer: To choose the right digital marketing agency for a small business, check seven things: real results for businesses like yours, knowledge of your area, the services you actually need, a clear way of measuring success, plain explanations, genuine reviews, and a fair contract. Compare two or three agencies,
Google search is changing. AI search is changing it even faster. People are no longer only searching for businesses by typing a few keywords into Google. They are asking AI tools complete questions such as: “Who are the best builders in Essex?” “Which SEO agency is best for a small
If you run a small business in Essex, you have probably looked at digital marketing and thought it sounds expensive. Big agencies, big campaigns, big spend. But that is not the full picture. The truth is, some of the most effective digital marketing channels cost very little to get started.
